SEO/Case Studies

Victorian Circumcision Clinic - SEO Case Study

- Website was outdated and did not clearly answers patient's questions.
- The website was not ranking at all in Google, none of their keywords were even in the top 100 pages of Google.
- Client’s Google My Business listing was not ranking at all except for local surrounding suburbs within 2-3kms.

- We built them a brand new website.
- Wrote several thousand words of content for the website. Helping to answer frequently asked questions, educating their patients and showcasing customer testimonials.
- We developed a proper booking system to collect leads.
- We optimised the entire new website for Google’s algorithm, targeting the client’s main keywords.
- We developed a target SEO strategy to dominate suburb keywords by creating location pages and performing off-page SEO.
- We were able to boost the website’s domain authority in order to compete with competitors ranking on the first page of Google.
- We optimised the client’s Google My Business listing and built new business citations. This resulted in a massive growth in the radius their Google My Business listing now covered, thus attracting more leads.
- We built the new website within a short period of 2-4 weeks.
- We were able to rank them on the first page within 3 months. Then we ranked them on the #1 position on the 4th month. By month 7, they were ranking #1 organically as well as #1 with their Google My Business listing, dominating two of the top organic positions of the first page.

- New patient phone calls increased by over 500% from their Google My Business listing and website organic ranking results.

- VCC is now ranking #1 in Google maps and #1 in organic search results. Dominating double positions on the first page.

- We’re now growing their presence further by building new clinics/websites to take over more positions on the first page.
- Patients ask less questions as all common questions are addressed on the website. The website has become a go-to resource for patients enquiring about the service.

- Website required more high-quality content.
- Website was poorly optimised for Google’s algorithm.
- The website’s domain authority was very poor compared to high competition who’d been doing SEO for several years.
- Client’s Google My Business listing was only able to cover a small radius due to being poorly optimised.

- We completed a thorough SEO audit on the entire website, improving their overall SEO score from 47 to a 100% health score.
- We researched their competitors to pick up on new content ideas for the website. We then formulated a complete content strategy to target new keyword opportunities and grow the website’s overall content quality.
- We built and optimised key landing pages to target geo-location keywords in the suburbs.
- We executed strategic link building strategies that allowed the website to acquire powerful backlinks from relevant websites in their industry.
- We built hundreds of local citation backlinks to increase their local presence online.

- Google My Business has seen a MASSIVE boost in phone calls. The client is showing up for target keywords for a larger radius around Melbourne.

- Organic keywords across over 100+ keywords have seen a massive growth in the rankings. With over 40% of their main keywords ranking on the first page of Google.
- Client has significantly grown their staff and offices. Expanding their business to Brisbane and Gold Coast. We are now helping them dominate their SEO on a national level.